This motivational book is an unmatched collection of guidance for anyone involved in sales. Each as told to'' tale provides a singular lesson or nugget of inspiration on: The Initial Approach; Selling Yourself; Innovatiion; Selling Solutions; Closing the Sale; and Servicing the Customer. Forty of th[...]

Learn how Roger Newton, the co-discoverer of Lipitor, made an internal sale against all odds that championed the world's all-time best-selling drug. Meet Mark Roesler, CEO of CMG Worldwide, a firm that represents Elvis Presley, James Dean, Marilyn Monroe and hundreds of other departed celebrities. G[...]